About The Chella Boutique

Welcome to The Chella Boutique! Our boutique is a family-owned and women-owned small business. We started The Chella Boutique out of a place of love - love for each other, a love of bringing beauty and kindness into the world and a love of not only finding, but also creating joy. 

As we began TCB, we started to face an uphill battle - our mom became extremely sick. Without sharing too much, it has been a tough few years for our family as her progress slowed - and we have thought about taking down the boutique altogether. However, we remembered that our mother always brought so much beauty into the world - and that is exactly why we started in the first place. 

Our mission is not only to bring beauty into as many lives as we can in this world, but also to create an uplifting community of women who empower each other to keep going, even through life's toughest moments. Here at TCB, we want to see every woman succeed and encourage every woman to never give up on herself or her dreams. 

We hope that while wearing thechellaboutique - you are reminded to dream without fear, to never give up, and know how much beauty YOU bring into the world. 

With so much love, 

Ashley & Amber