About The Chella Boutique

Welcome to The Chella Boutique! Our boutique is a family-owned and women-owned small business. We started The Chella Boutique out of a place of love - love for each other, a love of life, a love of bringing beauty and kindness into the world, and a love of finding and creating joy. 

As we began Chella, we started to face an uphill battle - our mom became extremely sick. Without sharing too much, it has been a tough year for our family as her progress slowed - and we have thought about taking down the boutique altogether. However, we remembered that our mother always brought so much beauty into the world - and that is exactly why Chella was started in the first place. 

Our mission is not only to bring beauty into as many lives as we can in this world, but also to create an uplifting community of women who empower each other to keep going, even through life's toughest moments. Here at The Chella Boutique, we want to see every woman succeed and encourage every woman to never give up on herself or her dreams. 

We hope that while wearing Chella - you are reminded to dream without fear, to never give up, and know how much beauty YOU bring into the world. 

With love, 

Ashley & Amber